Daily Archives: November 7, 2021

Couple who built fashion empire from council house now opening shop in huge outlet
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The firm started from the couple’s home and has amassed a great online customer base. They are now poised to open their first store in Meadowhill Shopping Centre, Sheffield

The couple built their fashion empire from a council house
The couple built their fashion empire from a council house

A couple who built a fashion empire from a council house are to open a store in a major shopping centre.

Online clothing firm Sorelle UK already sends orders worldwide and has amassed thousands of fans, including Netflix and Love Island stars.

The firm, which started from the couple’s home, is now preparing to open its first store in Meadowhill Shopping Centre, Sheffield later this month.

Director Jamie Smedley, who helped his wife build the brand from “nothing”, said they are very excited for the opening.

He told YorkshireLive: “My wife’s nannan used to take her shopping to Meadowhall on a Saturday, and so did my nannan, so

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