Daily Archives: May 17, 2022

Louis Vuitton’s City Of Stars Perfume Smells Like A Beachy Sunset
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No matter how effectively a New Yorker has hardened their heart against Los Angeles, there’s one of its features that we can’t help being jealous of: its perpetually sunshine-y weather. This point was emphasized when I took a trip to the west coast in April — I left 30-degree temperatures in New York City to step off the plane and immediately be smacked in the face with intense heat and blue skies. It felt like I had just arrived in heaven.

I was in town to check out Louis Vuitton’s City of Stars fragrance, the newest addition to the brand’s LA-inspired perfume collection. I basically spent my entire 72-hour visit in a star-crossed daze: poolside at the Beverly Hills Hotel, walking along the boardwalk in Venice Beach, bumping elbows with celebrities on the roof of the Academy Museum, and hiking Runyon Canyon, all while enjoying the 90-degree heat that was

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Five trends to watch in online grocery shopping
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In a survey of 2,091 US consumers conducted on March 24, 2022 (of which 54.3% had purchased groceries online in the 12 months preceding the survey), Coresight Research found:

  • Amazon is the most-shopped online grocery retailer but does not capture full baskets,​ with those who have bought groceries online from Amazon more likely than the average shopper to have done almost none or a small amount of their grocery shopping online.
  • The proportion of respondents who used Amazon Fresh, Amazon’s full-range regular truck delivery service, saw a decline in the latest survey period​ after growing for four consecutive years.
  • The proportion of Amazon Prime members who buy groceries on Amazon is trending downward.
  • Online grocery shoppers aged 18–44 are more likely to use rapid-delivery​ (two-hour and same-day) services than older consumers
  • 48.2% of online grocery shoppers say they collect their orders —up 5.2 percentage points from
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Klarna Elevates the Online Shopping Journey Through Virtual Shopping
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While consumers continue to shop online at great volume, in-store shopping remains the dominant channel — which, according to Klarna’s Shopping Pulse Report, is largely due to social interaction and a higher level of customer service.

Now, having pinpointed the need for these interactions to provide consumers with more confidence in online shopping, Klarna is making moves to place human interaction at the center of the consumer’s shopping journey.

More from WWD

Through its new feature, Virtual Shopping from Klarna, the company will enable consumers to browse and buy online more confidently by providing a direct connection with experts in physical stores via live video and messaging. According to the company, the new feature allows retailers to provide a highly personalized and immersive experience that it contends will ultimately lead to increased customer engagement, reduce returns and drive loyalty.

Through the merchant-facing Klarna store app, in-store teams can use

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The Latest Fashion Trends You Didn’t Know You Needed This Season
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Autumn might just be the most challenging season to dress for—don’t pretend it’s not. Between haphazard weather and confusing temperatures, it’s easy to feel disheartened about your wardrobe during those in-between seasons. 

Together with the style experts over at Highpoint, we’ve curated a list of top trends for transeasonal dressing. From up-and-coming colourways to classic essentials, the team’s behind the likes of Stylerunner and Mecca spill their takes on upcoming fashion trends.   

Elite Eleven Sporting | Flare Leggings 

In case you missed it, flare leggings are flying off the shelves, and we can 100 per cent see why. The crew behind Elite Eleven Sporting have been credited with kicking off this trend, selling a casual $150,000 worth of leggings in just one month. We get the craze—they might just be the perfect trouser. With a few clever styling adjustments, you can sashay from the gym to brunch easily.

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