Five trends to watch in online grocery shopping

In a survey of 2,091 US consumers conducted on March 24, 2022 (of which 54.3% had purchased groceries online in the 12 months preceding the survey), Coresight Research found:

  • Amazon is the most-shopped online grocery retailer but does not capture full baskets,​ with those who have bought groceries online from Amazon more likely than the average shopper to have done almost none or a small amount of their grocery shopping online.
  • The proportion of respondents who used Amazon Fresh, Amazon’s full-range regular truck delivery service, saw a decline in the latest survey period​ after growing for four consecutive years.
  • The proportion of Amazon Prime members who buy groceries on Amazon is trending downward.
  • Online grocery shoppers aged 18–44 are more likely to use rapid-delivery​ (two-hour and same-day) services than older consumers
  • 48.2% of online grocery shoppers say they collect their orders —up 5.2 percentage points from last year​ and reversing a prior multiyear drift toward delivery, says Coresight Research: “We have seen a widescale adoption of grocery pickup services by retailers and consumers trying to circumvent transportation delays and higher delivery fees and surcharges.”

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