Is Fashion Week Happening? Yes, But It’s in 3D with Avatars

Evelyn Mora founded Helsinki Fashion Week in 2018 with the goal of disrupting an industry that she deemed woefully out of touch and rather boring.

The 28-year-old Helsinki native initially focused the show on sustainability by showcasing brands that could prove their green bonafides and hosting events in venues build with recycled materials.

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Evelyn Mora, 28, is trying to disrupt a fashion industry that she says is stuck in its ways.

Source: Evelyn Mora