Is Fashion Week Happening? Yes, But It’s in 3D with Avatars

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Evelyn Mora founded Helsinki Fashion Week in 2018 with the goal of disrupting an industry that she deemed woefully out of touch and rather boring.

The 28-year-old Helsinki native initially focused the show on sustainability by showcasing brands that could prove their green bonafides and hosting events in venues build with recycled materials.

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Evelyn Mora, 28, is trying to disrupt a fashion industry that she says is stuck in its ways.

Source: Evelyn Mora

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