Is Gucci’s Non-Binary Gift Range Really Just ‘a Cash Grab’?

Nothing bolsters the gender binary quite like holiday gift guide season. Since the dawn of consumer capitalism, department stores and designers have offered up ideas for “Him” (wallets, whiskey stones), and “Her” (purses, perfume samplers) with little room for fluidity.

This year, Gucci shoppers were treated to a departure from the norm. When it comes to this year’s capsule, another category is offered: Them.

New York-based fashion and culture commentator José Criales-Unzueta noticed Gucci’s addition during his annual research into the gifting trends of various fashion houses. This is the first time he has noticed a third option separate from men’s and women’s.