Submitted by M·A·C Cosmetics
M·A·C Cosmetics was a very pleased sponsor of LA Delight 2022! M·A·C showed its delight loud and very pleased on a Keith Haring VIVA GLAM Lipstick-themed float through the parade on Sunday, June 12th. About 100,000 passerby arrived out to cheer on the parade, with M·A·C’s float featuring 7-foot tall VIVA GLAM lipsticks and an enthusiastic crew of creators which include Nava Rose, Roger Who, Scott Osbourne and PaintedBySpencer! M·A·C personnel, artists, family members and close friends marched together with the float demonstrating their unwavering assistance for the LGBTQIA+ neighborhood and wearing “M·A·C Loves Pride” T-shirts.
To incorporate to the pleasure, M·A·C made a distinctive VIVA GLAM activation at the Hollywood & Highland retail outlet, which is in the same neighborhood of the parade, featuring a rainbow balloon arch, Keith Haring window decorations, and two make-up chair stations outside of the retail outlet.
“Inclusion and variety is a cornerstone of the model. It is some thing which is been important to the model considering the fact that the founding and the LGBTQ neighborhood is a extremely important community to M·A·C,” reported André Branch, M·A·C Cosmetics Typical Manager, North The usa, at the parade.
Established in 1984 by two guys in the LGBTQIA+ local community, M·A·C is happy to be a spot exactly where LGBTQIA+ folks have been welcomed due to the fact working day a person. Continuing that legacy of aid, twenty-7 many years back, the M·A·C VIVA GLAM software was born together with the to start with VIVA GLAM Lipstick – a Lipstick in which 100% of the providing cost is donated to businesses supporting the LGBTQIA+ group, as nicely as the overall health and rights of people influenced by HIV/AIDS, and girls and girls via the M·A·C VIVA GLAM Fund. Given that then, M·A·C VIVA GLAM has raised Around $500,000,000 globally – and counting!
About M·A·C Cosmetics
M·A·C (Make-up Artwork Cosmetics), a major manufacturer of professional cosmetics, is element of The Estée Lauder Firms Inc. Considering that its creation in Toronto, Canada, above 30 many years back, the brand’s reputation has grown by a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists close to the globe. M·A·C is now sold in in excess of 130 countries/territories worldwide. Adhere to M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, turn out to be a M·A·C fan on Facebook, follow M·A·C on Instagram, watch M·A·C films on YouTube. For a M·A·C area, visit maccosmetics.com.
Understand much more about M·A·C’s determination to doing good for our worldwide community and the planet at M·A·C Cares.
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