Browsing: Amazon

Amazon Is Opening Its First Ever Virtually Advanced, In-Person Fashion Clothing Store, Twitter Reacts

Amazon announced on Thursday that it will be opening Amazon Style, its first-ever in-person store inside a mall, which will be dedicated to fashion and clothing.

The store opening at Americana at Brand, a mall in Glendale, California, is expected to take on a new concept of clothing shopping by allowing customers to personalize their experience virtually. Amazon is calling it an “elevated” shopping experience.

“Amazon Style completely reimagines what’s possible in the fitting room, turning it into a personalized space where customers can continue to shop a seemingly endless closet of great styles. When a shopper enters their fitting room, they will find the items they requested while browsing the store, plus additional options chosen based on their preferences,” said Simona Vasen, managing director of Amazon Style in a release.

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Amazon Just Revealed Its Top 10 Most-Searched Fashion Trends From 2021
Amazon Top 10 Searched Fashion of 2021

Amazon Top 10 Searched Fashion of 2021


Now that we’ve officially entered a new year, we can look back on the fashion of the past 12 months to predict what’s to come. Amazon rounded up the top 10 most-searched styles from 2021, and we’re pretty confident these popular trends are here to stay — at least, for now. The list includes categories of clothing, shoes, and accessories worn on repeat over the past year, and we found similar pieces for affordable prices at Amazon.

Here are the top-searched styles from 2021:

  1. Wide-leg jeans

  2. Mini bags

  3. Faux-shearling clogs

  4. Retro sneakers

  5. Retro sunglasses

  6. Corsets

  7. Stacked rings

  8. Cottagecore

  9. Flannel

  10. Sweater vests

Below, shop the most popular fashion from this past year, all for less than $80.

Levi’s Ribcage Straight Ankle Jeans

Now that skinny jeans have taken the back seat, it’s all about wide-leg denim. Celebs like Hailey Bieber and Bella Hadid

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The 20 Best Last-Minute Fashion, Beauty, and Home Holiday Deals to Shop at Amazon This Weekend
The 20 Best Last-Minute Fashion, Beauty, and Home Holiday Deals to Shop at Amazon This Weekend

The 20 Best Last-Minute Fashion, Beauty, and Home Holiday Deals to Shop at Amazon This Weekend


Whether you celebrate Christmas or not, you can always count on finding incredible deals this time of year. As usual, Amazon pulled out all the stops with steep discounts on fashion, beauty, home goods, and tech. We rounded up the 20 best last-minute holiday deals to shop now as gifts for others or much-deserved treats for yourself. And yes, everything on the list will still arrive in time for Christmas.

Starting with the fashion department, you’ll find clothes, shoes, and accessories on major sale. You can get a Goodthreads turtleneck sweater that one shopper said “looks more expensive than it is” for $38 and a Columbia puffer jacket for 45 percent off. Plus, celeb-loved accessories like the JW Pei ’90s Shoulder Bag and Reebok Club C Sneakers are discounted right now.

In the

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You Only Have 5 Hours Left to Shop This Fashion-Forward Collection From Amazon

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The clock is ticking! Amazon’s latest curated collection dropped yesterday, and you only have five hours left to shop these limited-edition looks. This newest release features polished pieces designed by influencers Nasteha and Nuni Yusuf, also known as @theyusufs. The stylish sisters are entrepreneurs with an eye for feminine fashion with a little bit of edge. Their debut collab with The Drop features cutout details, sleek silhouettes and fun prints.

“Our collection is inspired by the female body, featuring feminine silhouettes with sleek lines and details that celebrate the best part of every body in a subtle way,” the Yusufs said in a statement. “Every piece can easily be paired with an existing item in your closet or worn with any other piece in our collection.” We picked some of our

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Amazon and Walmart try to boost fashion reputation

Employees make preparations for a launch party at Inc.’s new fashion photography studio in the Shoreditch district of London, U.K.

Simon Dawson | Bloomberg | Getty Images

No matter what Amazon and Walmart tout during Prime Day, clothing will be on shoppers’ minds this week as consumers prepare to reunite with friends and family or look to accommodate extra pandemic pounds.

Competition in the apparel space is more cutthroat than ever. Amazon recently unseated Walmart as the top apparel seller in the U.S. and both companies have a desire to woo fashion-forward shoppers, not just help stock up on the basics.

Vincent Quan, associate professor at the Fashion Institute of Technology, said the two retailers can drive more sales if they keep up with trends, along with selling socks and basic T-shirts.

“The historic turn rate of fashion goods is faster, and that’s an important component because faster turn

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Sally Singer Amazon Interview – Amazon Fashion Direction
sally singer at 2017 cfda fashion awards

Taylor HillGetty Images

Brought on board at Amazon last year to helm fashion direction, Sally Singer is a woman who’s made a career on having good taste. Her sterling bonafides combined with the launch of Luxury Stores at Amazon (a luxe digital storefront accessed in-app by shopping by department and selecting Luxury) have helped turn the ecommerce giant into a must-shop destination for fashion-lovers. Singer’s sharing her current 13 buys with here, along with a few thoughts on her journey into ecommerce and how magazine-life helped prep her for the career switch.

What drew you to this role with Amazon?

When I left my previous position I knew that my next role should be entirely digital. Don’t get me wrong: I love print—magazines, books, newspapers, catalogues, all of it—but even more I love the challenge of innovation, of what’s next for the culture and for my own journey.

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