Advertisement for cosmetics wipes linking a woman’s appearance to the likelihood of assault is taken down.
A Chinese advertisement for makeup wipes that linked a woman’s appearance to the likelihood of assault has been taken down and the company forced to apologise after a backlash over “victim-blaming”.
The advertisement, released last week by Chinese cotton products manufacturer Purcotton, showed a woman walking home at night followed by a male stalker.
As he gains on her, she hurriedly removes her makeup using the wipes. As the assailant grabs her from behind, the woman turns to show him her now makeup-free face, scaring off the would-be attacker with her natural complexion.
The advertisement was widely panned on Chinese social media as users on the Twitter-like service Weibo complained it made light of a serious issue and vowed to boycott the brand’s products.
“Isn’t this simply insulting the female sex? Making an advert