The company is known for its test-and-repeat model, which acts like a 24/7 focus group. The company trials a wide range of styles on the site, and then only reorders the most popular ones.
Based in Manchester, England, it designs, sources and manufactures half of its products in the U.K., which gives it quick lead times of four to six weeks. Revenue in 2020 was 1.23 billion pounds, up 44 percent up on the previous year, while pre-tax profit was 92.2 million, a 54 percent gain on 2019.
Last year, the company was forced to launch an investigation into its supply chain, and particularly its third-party factories in Leicester, England, following reports by media and campaign groups of sweatshop conditions and poor