Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this month—think homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good taste’, originality can feel like an illusive, ever-moving target that changes year-to-year, month-to-month, and now thanks to the fast-paced nature of social media, week-to-week. The moment you think you’ve captured it, the world around you shifts and, more often than not, you’re left behind, breathlessly trying keep up with the zeitgeist.