Photo-Illustration: by The Cut; Photos: Courtesy of Ferrari
On Sunday, Ferrari, a company best known for fast cars, entered the luxury-fashion arena. With its state-of-the-art assembly plant as a backdrop, it showed its first collection, by Rocco Iannone, a former Armani menswear designer.
Ferrari is headquartered in Maranello, a town of 18,000 in northern Italy. In its backyard are the powerhouses of Italian fashion: Zegna, Gucci, Prada, Max Mara (in nearby Reggio Emilia), and, of course, Giorgio Armani. Some, like Zegna, have roots going back to the early-20th century. Even older, and testier, is the competition between Italian and French luxury-makers for global dominance. It reaches back to the 1600s.
So you might ask: What business does Ferrari have making clothes and fancy handbags, however prestigious its name? A cynic might even say, looking at Ferrari’s dismal Formula 1 performance — last year was its