Podcasting holds a strong allure for would-be media disrupters and visionaries. In the still-developing medium, they see wet clay, capable of being molded into an ideal vessel for long-form narrative journalism or fiction or game shows or musicals or memoir.
Add Paris Hilton to their ranks. Hilton, master of an earlier mass-communications era in the tabloid-fueled early aughts, is getting into the podcast business with a new company, her own show and an unusual spin on a form that will seek to create an audio equivalent to social media.
“This Is Paris” will debut on Feb. 22 in partnership with iHeartMedia, the radio giant that has become one of the largest distributors of podcasts, with more than 750 shows collecting more than 250 million downloads per month. Aimed at Hilton’s over 40 million followers across social media platforms, the new show will offer a mix of personal content and conversations