Monthly Archives: July, 2020

Burberry Shakes Up Shopping With Physical, Digital Shenzhen Store
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LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action as they game their way around the store, making virtual, and real life, discoveries.

The 5,800-square-foot store spans 10 rooms and was created in collaboration with WeChat’s owner, Tencent. Opening on Friday in the new Shenzhen Bay MixC development, it wants to offer the world’s most sophisticated digital audience experiences that can straddle both their online and physical worlds.

Thanks to a custom-made, mini WeChat program, the store offers games, personalized experiences, and the opportunity for customers to build and spend “social currency,” all in a hyper-polished, futuristic environment.

“We can’t think anymore about e-commerce and physical stores as two separate channels. There is a customer who will buy, communicate, view content, and have experiences

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The Future of African Fashion Post-Pandemic, Upcoming Documentary Gives Intimate Look at Martin Margiela
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Plus, beauty brands are tackling unsexy grooming concerns with slick packaging.

<em>Looks from Fruche's Spring 2019 runway show at Lagos Fashion Week in October 2018. </em>
Looks from Fruche’s Spring 2019 runway show at Lagos Fashion Week in October 2018.

These are the stories making headlines in fashion on Tuesday.

The future of African fashion post-pandemic 
Designers in Africa are particularly vulnerable to the damaging effects of Covid-19, as most of them rely on store sales, in-house production and physical shows to gain a following and run their businesses. Their survival post-pandemic will depend on using online tools to ramp up e-commerce and rethinking retailer-brand relationships. {Vogue Business} 

Upcoming documentary gives intimate look at Martin Margiela
Long thought of as fashion’s Banksy, we’re finally getting an intimate look at Martin Margiela through a new documentary by Reiner Holzer. Tilted “Martin Margiela: In His Own Words,” the film features interviews with Margiela himself, Jean Paul Gaultier, Carine Roitfeld, trend forecaster Lidewij

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COVID-19 Cools Melrose Place Shopping and Selfie Scene
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Used to be there was never an open parking spot on L.A.’s buzzy Melrose Place. Now there are so many, the valet stands aren’t even operating.

On a recent morning, there was still a line for matcha lattes at Alfred Coffee, but it was mostly Postmates, and a mother-daughter team was taking Instagram glamour shots — in front of a storefront vacated after Bldwn filed for bankruptcy in March.

For years, the walkable leafy thoroughfare has been second only to Rodeo Drive as the epicenter of high-end fashion and retail in Los Angeles. The name Melrose Place has become such a mythic SoCal locale (like Malibu) that it was recently trademarked for a clothing line. But walking it now, seeing what’s open and what’s not, and what’s never going to open again, brings into focus the retail devastation the pandemic has wrought.

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Five things you may not know about the fashion firm
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You might have bought some joggers from there, or seen your favourite Instagram star wearing one of their dresses, but how much do you really know about Boohoo?

The online fashion firm has been a real winner during lockdown, with a massive increase in its sales by 45{85e7f5b37d2b3b32ff943ebdbb52de90edc4132ca8c2134f6732351e5442126f} to £368m in the three months to the end of May.

But it’s been hit by claims that workers at a Leicester factory that supplies some of its clothes were paid just £3.50 an hour, while being offered no coronavirus protection.

Boohoo has said it’s launching an investigation, but experts say it could struggle to make a comeback after the controversy.

Here’s five things you may not know about the company.

1. The Manchester-based family behind it are billionaires

Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane.

The pair had worked together at Pinstripe Clothing, a company that was

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Boycott Boohoo, or Hunt for Bargains? What Will Consumers Do?
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LONDON — After a rough few weeks, Boohoo’s share price is bouncing back, but the question remains whether its young consumer base will keep buying from the brand, which has been dogged by allegations of poor labor practices and unfair pay at one of its supplier’s factories in Leicester, England.

It remains to be seen whether the scandal will bring forth any meaningful change, or encourage consumers to stop before they shop, and think about the clothing brand, or retailer’s, ethics. Or will the controversy just be forgotten in a few months’ time, with boohoo.com’s young clientele once again turning to the retailer for cheap alternatives to the trends they spot on social media?

More from WWD

Recent history has shown that shoppers have short memories, and often return to fast-fashion sites because they can’t resist the social media buzz —

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Frame Introduces Live Video Shopping Series With Bambuser
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Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared.

In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more time to spend online and on social media.

In late June, Frame entered into a four-month pilot agreement with Bambuser AB to bring its consumers a new kind of shopping experience through live video shopping.

“This partnership allows us to create an even more immersive shopping experience and engage with our customers in real-time in circumstances when we can’t interact in-person,” said Jens Grede,

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