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Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared.

In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more time to spend online and on social media.

In late June, Frame entered into a four-month pilot agreement with Bambuser AB to bring its consumers a new kind of shopping experience through live video shopping.

“This partnership allows us to create an even more immersive shopping experience and engage with our customers in real-time in circumstances when we can’t interact in-person,” said Jens Grede,