Daily Archives: July 27, 2020

COVID-19 Cools Melrose Place Shopping and Selfie Scene

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Used to be there was never an open parking spot on L.A.’s buzzy Melrose Place. Now there are so many, the valet stands aren’t even operating.

On a recent morning, there was still a line for matcha lattes at Alfred Coffee, but it was mostly Postmates, and a mother-daughter team was taking Instagram glamour shots — in front of a storefront vacated after Bldwn filed for bankruptcy in March.

For years, the walkable leafy thoroughfare has been second only to Rodeo Drive as the epicenter of high-end fashion and retail in Los Angeles. The name Melrose Place has become such a mythic SoCal locale (like Malibu) that it was recently trademarked for a clothing line. But walking it now, seeing what’s open and what’s not, and what’s never going to open again, brings into focus the retail devastation the pandemic has wrought.

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