One business’s loss is another’s gain. When Covid-19 forced brick-and-mortar shops to close their doors this spring, a boom in online sales ensued. As a pioneer of online shopping, Federico Marchetti, CEO and chairman of Yoox Net-a-Porter Group, was well-equipped to navigate the sea change. In 2000, Marchetti founded Yoox, one of the first online-only shopping destinations, and in 2015, he drove a merger with Net-a-Porter to create the e-commerce titan that he leads today.
Marchetti is credited with introducing a number of e-tail practices that are now industry standards—from creating digital flagships for marquee brands to selling high jewelry and watches online. YNAP group—which comprises Yoox, Net-a-Porter, Mr Porter and The Outnet and was acquired by Richemont in 2018—is the e-commerce market leader, with more than 4.3 million customers in 180 countries and one billion visits to its websites annually.