By Aarti Ahuja,
The world of business have lived through one of the toughest and yet most adventurous year in 2020, and we have all stood witness to every bit of it. From business operations evolving overnight, to unprecedented digital transformation covering every sector in matter of weeks, we have seen almost everything.
The apparel industry is no different, and it has been going through its fair share of transformations, as well. While the industry is trying to make a seamless transition from offline retail to online shopping, the focus have been collectively observed to have tilted towards digital fashion, or, to be more precise, Phygital fashion. Much like how it sounds, the term ‘phygital’ is used to refer to the amalgamation of the physical and the digital world,