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How Finding The Romance In Pre-Orders Will Save Fashion (And The World)
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Photo credit: Jim Marsden, Justin French
Photo credit: Jim Marsden, Justin French

From Esquire

Why was Christmas as a kid so great? Was it opening the presents lying underneath the tree come Christmas morning, or was it the steady build-up of excitement and anticipation that started from 1 December? This notion of waiting impatiently for something special is arguably lost in today’s consumer culture. To keep up with Amazon Prime and our greedy appetite to have things immediately, brands now need to offer some form of express delivery. This has had a profound effect on the fashion industry and even worse, our environment. More deliveries means more planes, trains and automobiles guzzling fuel, desperately hurrying to make their quoted drop-off time. More packaging for all the items being delivered and more returns from unhappy customers.

To tackle the constant demand for products from increasingly popular e-commerce platforms (sorry high street), brands will do their best to

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I Work in Fashion and Always Save on These 4 Items (But Splurge on These 3)
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I’ve been following San Francisco–based stylist and designer Amber Richele or a while now. Her inspiring Instagram feed is a master class in high-low style. It’s really no surprise that she just gets it when you consider she has cool personal style mixed with the fact that she also works in the fashion industry. Fun fact: She’s a visual merchandiser for J.Crew and the owner and designer of her own namesake label.

Given her heightened sartorial point of view with high-low styling, I thought it could be intriguing to tap her for insights into the items she thinks are worth saving on, along with the pieces she’s okay with splurging on from time to time thanks to their timelessness and cost per wear. Of course, the items in question are all based on her own preferences, and your clothing mix should always be based on what works

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