Emily Johnson said she doesn’t know what to expect for Small Business Saturday, but with a 2-month-old clothing boutique in downtown Las Vegas, she heard it’s been called “Santa Saturday.”
“This being our first Small Business Saturday, we talked to other business owners in the area,” said Johnson, owner of For the Love, LV. “They all say that it’s a wonderful day.”
Excitement is high among local businesses this holiday shopping season as many look to recover from a tumultuous year marked by temporary forced shutdowns, capacity restrictions and even watching friends — fellow entrepreneurs — have to shutter their businesses.
Jamie Schwartz, director of industry and business engagement at UNLV’s Office of Economic Development, said she also anticipates a strong turnout at Small Business Saturday, noting that the pandemic changed how many consumers viewed small businesses.
“We saw local businesses
having to shut down, not able to