Matchesfashion.com is catering to boho-luxe fans hoping to prompt green-eyed queries of, “Where did you get that from?” in the VIP bars. “The artisanal mood combined with the strong use of colour we saw on the spring/summer 2022 runways is a great way to elevate festival dressing this summer,” says head of womenswear, Liane Wiggins, who cites Gabriela Hearst’s crochet dress and Wales Bonner’s green and yellow chevron ribbed knits as crafty pieces to flounce through Babbington in on your way home.
Crochet too optimistic for the Great British weather forecast? Net-a-porter.com is also betting big on its new sunset linen Jacquemus capsule, which will surely provide a vitamin D hit if the clouds say otherwise. Page recommends teaming the fuchsia minidress and cropped shirts with bucket hats by JW Anderson – an accessory that will be useful come rain or shine. Bag yours quick; bucket buys are up 62 per cent, according to Lyst.
Beads and bags are your entry point into festival chic
Prada’s sell-out raffia totes are back in stock and selling fast thanks to the delicious gelato shades on offer. While these capacious holiday totes are ideal for lugging SPF and San Pel from campsite to lakeside spot at, say, Wilderness, city festival goers will be slinging shimmery visions of Balenciaga’s Le Cagole over their leather jackets when hitting Victoria and Heaton Parks. Revellers looking to inject a touch of “festival” into their looks without the designer price tag can join the crowd behind the sudden 130 per cent surge in beaded bag searches. Sunglasses chains and phone case straps – like String Ting’s supermodel-approved iPhone enhancers – also do the job.
A wardrobe overhaul does not equate to having a good time
The dangerously disposable nature of festival fashion (wear cheap synthetic pieces once, get muddy, chuck them away) ignores the fact that 70 per cent of our clothing ends up in landfill each year. Just because you’re going to see your favourite band rip up the Pyramid Stage and then hit Shangri-La (staples of Glastonbury life for the uninitiated), does not mean you need a weekend’s worth of new ’fits to party in. You probably already own the holy trinity of festival gear (waterproof, wellies, wet wipes). And the other essentials – lightweight knits for layering, sunglasses, a sizeable cross-body – are wardrobe mainstays that don’t need a sprinkling of glitter to look good.
If you need a pick-me-up to boost the appeal of that trusty Barbour jacket, make second-hand shops your first port of call. Saving the pennies and being kind to the environment will help you feel extra smug when everyone else is digging out the Compeeds to stop their immaculate Hunters rubbing.
And if you absolutely can’t resist the allure of newness, commit to timeless pieces that you’ll be packing for Camp Kerala in years to come. “Knitwear from ERL and The Elder Statesman are great festival cover-ups along with cargo jackets from Totême and Chimala,” shares Wiggins, who teams the latter over Ashish’s minidresses for a look that’s one part Sienna Miller, two parts Alexa Chung. In other words, perfection.
Shop six of the buyers’ top picks, below.