Gen-Z Singer Becky G Rejects Tresluce Beauty Copying Claims
The pop singer Becky G has rejected promises she copied the items and brand name styles of an independent cosmetics company right after its founder reported the similarities were “uncanny”.
LatinX-influenced model Araceli Elegance was launched in 2018 by Mexican-born Araceli Ledesma. She desired to produce a splendor brand name to stand out in a crowded market that reflected her Mexican heritage.
Ledesma first introduced an eye assortment, Jalisco Eyes Package, to pay homage to her home point out of Jalisco. The kits had been manufactured employing agave oil sourced from Mexico and have an agave illustration on the packaging.
Pop singer Becky G, whose heritage can be traced again to Jalisco in Mexico, released Treslúce Splendor very last yr with an eyeshadow palette enriched with agave. The packaging also features an agave picture.
“I set my complete soul into my attractiveness model, and I really feel robbed of many years of hard operate,” claimed Ledesma.
“My goal in shedding the gentle on this problem is not to tear any person down it is to give self-starting businesswomen and independent creators the value they ought to have.”
Ledesma included her signature and a personalized concept on the packaging. Treslúce Elegance also has a signature and note on the palette packaging.
Araceli worked with folks in Mexico to create a handmade bag that arrives cost-free with the eyes kit to match the packaging, as did Treslúce Magnificence.
Araceli Attractiveness
The Araceli kits also appear with a sticker sheet, like an agave plant and the nationwide flower of Mexico, the dahlia flower. Treslúce’s merchandise also arrive with a sticker sheet featuring an agave plant and the dahlia flower.
Ledesma claimed she was astonished to receive Treslùce’s PR start package at her Araceli Magnificence workplace when it initially introduced and that the similarities involving the manufacturers go further than just the eye kits.
Becky G addressed the allegations in a video clip posted to Treslùce’s Instagram account last week and mentioned Jalisco is acknowledged and celebrated for its agave and that Mexico has only a single national flower.
“The several substances in Treslúce merchandise that they are infused with are indigenous to Mexico – they are not specially owned by a person area or man or woman,” Becky G stated in the video. “All of these components had been incredibly essential to me, the manufacturer and were being impressed by my existence encounters and society. It was not stolen.”
Treslúce Magnificence and its companion, MadeBy Collective, did not answer to Insider’s ask for for remark.