Browsing: July

The 20 Most-Purchased Fashion Items of July
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If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of

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Macy’s Black Friday in July
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Our editors independently selected these items because we think you will enjoy them and might like them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

Slashing prices on homeware, kitchen items, clothing and beauty products, Macy’s is hosting a Black Friday in July sale with huge discounts that match those you would normally see around Thanksgiving. Brands like KitchenAid, Tommy Hilfiger and Martha Stewart Collection are participating, giving shoppers the opportunity to purchase thousands of high quality products at low prices. The sale is active through July 13.

While Macy’s typically holds a clearance event towards the end of the summer, Michael Bonebright, consumer analyst for DealNews.com, said this year’s sale is earlier and filled with “unusually good” discounts. He attributes the sale to Macy’s

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