The 20 Most-Purchased Fashion Items of July

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in July, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

Tops and Tanks

Madewell Whisper Cotton V-Neck Tank ($19)

This Madewell tank top is back on the list for the third month in a row. It’s cleary stylish way to beat the heat. 

H&M Cropped Jersey Camisole Top ($5)

An essential tank at an incredible price. 

Madewell Tie Front Shirt ($80)

This tie-front shirt is a wardrobe MVP. 


H&M Puff-Sleeved Dress ($30)

Puffed sleeves are out in full force this summer. 

H&M Puff-Sleeved Dress ($35)

Case in point, this lightweight dress is back for the fourth month in a row, proving it’s all you need to create a perfect outfit.

H&M Ribbed Dress ($18)

Back for month two, this versatile ribbed dress is perfect for those who favor ribbed tanks will love this versatile ribbed dress.

Leith Ruched Body-Con Tank Dress ($40)

This fan-favorite is back again, just in time for the Nordstrom Anniversary Sale…

H&M Flounce-Trimmed Dress ($40)

A pretty dress to wear anywhere (even at home).

H&M Linen-Blend Dress ($30)

This linen dress is absolutely perfect and surprisingly affordable. 

Pants and Shorts

H&M Sweatshorts ($13)

We first discovered these sweatshorts in May, and three months later, we’re still so very glad we did.

Baleaf High Waist Workout Biker Yoga Running Compression Exercise Shorts ($24)

Every single editor at Who What Wear has embraced the bike shorts trend. This pair, which first appeared on our list in June, comes in several colors and lengths, with an added bonus of pockets!

H&M Cotton Paper-Bag Shorts ($13)

Back again, the paper bag waist on these shorts makes them both cute and cool. They also come in several fun colors in addition to basic black.  

H&M Ribbed Pants ($18)

Easily dressed up or down, these army green ribbed pants are a definite yes. 


H&M Padded Triangle Bikini Top ($18)

Make a socially-distanced splash with this bright and sunny swim set.   

Shop the matching bottoms here

Shoes and Accessories

Sanctuary Lightweight Ear Loop Reusable Face Masks (Set of 5) ($26)

Fun patterns make mandatory mask-wearing an enjoyable way to accessorize any outfit.  

Birkenstock Essentials Arizona Waterproof Slide Sandal ($45)

Back on the list for the fourth month in a row, Who What Wear staffers swear by Birkenstocks for the summer. Hundreds of our stylish readers love them, too. 

Splendid 3 Pack of Face Coverings ($28)

If you love Splendid tees, you’ll be excited to get your hands on a set of their super soft masks. 

H&M Slides ($18)

Back on the list for the second month in a row, these easy-yet-elevated sandals are perfect for wearing everywhere with everything.

Brixton Adult Face Mask ($13)

If you’re looking to upgrade your everyday mask, readers love this style from Brixton—click through to see more colors and patterns. 

Superga Cotu Sneaker ($39)

These classic Supergas never go out of style. 

Next: 34 Amazon Finds We Unanimously Agree Are Amazing

This article originally appeared on Who What Wear

Read More from Who What Wear