Daily Archives: February 6, 2021

Most stylish bag trends that will rule 2021
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The upcoming season has a lot in store for bag lovers. With the lockdown lurking over all outing plans, trends around fashion and
luxury industries have effectively slugged. What hasn’t dampened, however, is the fascination of forging elegant style statements through the bag you’re holding and flaunting – the beautiful little creations carrying all basic essentials like masks and mini-sanitizers, becoming all the more glamorous with miniature perfumed sanitizers by ‘Marc Jacobs Daisy’, and exquisite monogrammed face masks by luxury brands. The new season’s fresh trends will be quite rejoicing as bag shapes and motifs are in for an experiment.

MICRO BAGS
Last season’s hyped coin-purses became a tremendous remark on the runway. It all started when Jacquemus went bold with pronouncing micro bags all over. Suddenly, their micro bags began trending in a macro way, a huge craze, trending amongst youth, a must-have-in-your-collection kind of accessory. The limelight turned

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How to rock Spring 21 couture beauty looks
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The recently showcased haute couture Spring 21 collections saw designers embracing a fresh, pared-back approach to beauty. Virginie Viard at Chanel showcased an intimate family wedding affair set in the South of France hence lending her models a gamine, lived-in look with strong brows and soft smokey eyes. It was a country wedding after all. Makeup maven Clint Fernandes observes that this matte summery look can be easily adapted to the Indian skin tone. “It’s matte and not overly dewy so works well in the hot Indian climes,” says he.

On the other hand, Maria Grazia Chiuri at Dior was inspired by the symbols and colours of the Tarot deck. She kept her models’ skin natural and eye makeup minimal while letting her creations do the talking.

Moreover, Fendi couture saw model Bella Hadid sporting an evening ready, contoured cheekbones and artfully wet hair. We got acclaimed makeup expert Clint

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PrettyLittleThing, Shein, ASOS, and the Rise of Ultra-fast Fashion
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This article was published online on February 6, 2021.


Last February, on a sunny afternoon in West Hollywood, two girls with precise eye makeup paused on Melrose Avenue and peered in the windows of a building whose interior was painted a bright, happy pink. Two pink, winged unicorns flanked racks of clothes: ribbed crop tops, snakeskin-print pants, white sleeveless bodysuits. One of the girls tugged on the door, then frowned. It was locked, which was weird. She tugged again. Inside, a broad-chested security guard regarded them impassively from behind a pink security desk.

Erin Cullison, the U.S. public-relations rep for PrettyLittleThing, a fast-fashion brand founded in 2012, watched the girls give up and walk away. She sighed. Although the West Hollywood showroom closely resembles a store, it is not, in fact, a store. It is not open to the public; the clothes on the racks don’t have price

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Are All-in-One Beauty Products the Future of Your Makeup Regimen? | W Magazine
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Multiuse beauty products have taken center stage during the pandemic, when a quick swipe of color on the eyelids, cheeks, and lips can make a world of difference during Zoom meetings. But the trend was bubbling far before lockdown began last March. Rihanna’s Fenty Beauty Match Stix (which highlight, conceal, and contour), Philosophy’s Instant Miracle Worker (an antiaging treatment that simultaneously blurs fine lines), and others have been around for years. Against the backdrop of Covid-19 and working from home, however, the need for a speedy pick-me-up has gained newfound importance. Enter Merit Beauty, a vegan makeup brand that launched on January 12, which touts itself as providing a complete “five-minute makeup look.” Its lip, cheek, and concealing products are meant to be multifunctional, and the complete line consists of everything you need for a full face of makeup while still retaining a natural look. But how does it work

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The Moments That Defined Seventies Style
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  • From Joni Mitchell to Cher, we highlight the greatest icons of 1970s fashion.

    Anyone who’s paid attention to the catwalk these past few seasons will know that 70s fashion still inspires designers such as Victoria Beckham, Chloe and Gucci today. That decade was quite simply bold and overstated at its best.

    What were trends in the 70s?

    Continuing the 1960s fashion theme of individual style, flares, platforms, fringing and suede dominated the 70s fashion era with icons aplenty; Joni Mitchell, Cher, Bianca Jagger and more making huge waves in the style world. It’s safe to say the seventies’ style was a stark contrast from the 1980s fashion that followed it.

    So many trends defined the 70s, not least the

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    Must Read: Why Rioters Dress in Costume, TV Placements Are Becoming Crucial Marketing for Fashion Brands
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    These are the stories making headlines in fashion on Friday.

    Why rioters wear costumes
    In the wake of Wednesday’s attack on the capitol, The New York Times‘s Vanessa Friedman explores the rationale for rioters dressing in costume. “What rioters wore when they stormed the United States Capitol…may seem entirely irrelevant to the unprecedented nature of the moment,” she writes. “Yet these choices also helped feed the frenzy of the event, as the pageantry of aggression turned actual.” The New York Times

    TV placements have become increasingly important for fashion brands
    Placements on television shows have become crucial marketing tools for fashion brands. “Having clothes or accessories prominently featured in a television show or movie is priceless exposure. That’s never been truer than during the pandemic when consumers spent endless hours watching and rewatching their favourite [sic] series,” writes Alexandra Mondalek for Business

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