Ipsy teams up with Alicia Keys for latest beauty collaboration


The subscription services is partnering with the Keys Soulcare founder on its Glam Bag line

Ipsy's Glam Bag x Alicia Keys includes beauty products from Keys Soulcare, Uoma, Bobbi Brown and more

Ipsy’s Glam Bag x Alicia Keys includes elegance goods from Keys Soulcare, Uoma, Bobbi Brown and far more

Ipsy, the splendor membership brand name, has partnered with singer Alicia Keys for its newest attractiveness box.

The musician’s providing with the brand includes her elegance label Keys Soulcare as well as 8 total-dimension merchandise from other brands, like Uoma and Bobbi Brown.

Fact television star Khloe Kardashian, actress Madelaine Petsch and manufacturer owner Huda Kattan are between Ipsy’s prior Glam Bag X movie star collaborators.

The Glam Bag x Alicia Keys is out there from 1 August, as aspect of Ipsy’s US$58 quarterly subscription, and is stated to be worthy of $350 in retail value.

Keys’ collection is claimed to highlight her favourite individuals of color and woman beauty business owners.

“On paper, Ipsy is a beauty subscription business but eventually, Ipsy has normally been a place for authentic self-expression with a various local community at its main,” reported Emine ErSelcuk, SVP of Merchandising at Ipsy.

“Alicia was passionate about which includes some of her favourite BIPOC and girl-launched manufacturers in her Glam Bag X collection, and it was pretty essential to her that these choices empower Ipsters [brand consumers] and her supporters to specific on their own, stay authentically, and just take demand of their possess elegance journeys.”

Keys explained the preferred products and solutions as a system to help self-care. “Soul care is altering the conversation of what it signifies to be wonderful and cultivating the vibe and the power you want to stand in,” she ongoing.

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“It really is in how we solution our day-to-day routines: generating room for ourselves, currently being type to ourselves, uplifting ourselves, and transforming the intention powering our actions and how we discuss to ourselves.”