In fashion, trans and gender-non-conforming people are often the inspiration but rarely the intended customer.
That’s changing fast: brands are incorporating genderless designs and nonbinary models on the runway and in stores, campaign imagery and social media. But while there is no denying the positive impact of that inclusive messaging, the work does not stop there.
After all, what is so great about a gender-inclusive campaign if actual non-conforming customers cannot fit in the clothes? Many clothes labelled genderless are still sold in stores and on websites that are built around men’s and women’s departments. And sizing for these items tends to be limiting and sometimes prohibitive for the customer who shops across the binary.
Binary size charts are challenging, since the customer has to make their own size equivalences while shopping, usually relying on generic conversion charts that don’t always apply directly to brands. Binary gender-specific fit particularities like