The study published in the Journal of Personality and Social Psychology and the Journal of Experimental Psychology: General, states wearing red colour makes both men and women seem more attractive to the opposite sex.
According to the study, when men wear red, it sends signals of status and dominance to others, especially to the opposite sex and that in turn makes them seem more attractive than ever.
The researchers made some undergraduate girls look at a black-and-white picture of a man against either a red or white background, and then rated the man’s attractiveness. The man was rated significantly more attractive when he was pictured against the red background.
“We found that women view men in red as higher in status, more likely